Technology / Television (TV) / Polysemy: Literally, many meanings. Refers to television's ability to communicate contradictory or ambivalent meanings simultaneously.
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Technology / Television (TV) / Structured Polysemy: The organization and emphasis/repression of meanings within television's polysemy. MORE
Technology / Television (TV) / Perfect Fit: In the study of television stars, a matching of a particular role's characteristics to a star's polysemy. MORE
Technology / Television (TV) / Problematic Fit: In the study of television stars, a complete mismatch of a particular role's characteristics with a star's polysemy. MORE
Technology / Television (TV) / Selective Use: In the study of television stars, a use of selected parts of the star's polysemy in a particular role. MORE