Technology / Television (TV) / Negotiated Reading: In cultural studies, the interpretation of the text that partially accepts and partially rejects the meanings that the text emphasizes.
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Entertainment / Football / Reading The Defense: Recognition by the quarterback of the defensive formation; he may then call an audible to adjust the offense. MORE
Technology / Television (TV) / Preferred Reading: In cultural studies, the interpretation of the text that is stressed by the text itself. Marxists presume this reading to align with the dominant ideology. MORE
Technology / Television (TV) / Oppositional Reading: In cultural studies, the interpretation of the text that is wholly contrary to the text's dominant meanings. MORE
Entertainment / Bowling / Reading The Lane: Experimentation, usually during practice, to determine the characteristics of a lane. Some lanes are faster than others, some will allow a bigger hook while others will hold the ball back, etc. MORE
Entertainment / Bowling / Reading The Lanes: The process of discovering how your ball reacts on different portions of the lane surface; hopefully, finding the best area to use to maximize strike potential. MORE