Technology / Television (TV) / Billboard: A brief announcement, usually 3, 5 or 10 seconds in length, and usually earned by advertisers paying extra for the program being ordered. Billboards are afforded, in most instances, at the top and bottom (beginning and end) of the show. The product and/or sponsor's name is mentioned in a statement such as '?€¦the following portion of (program) is being brought to you by (sponsor)?€¦'Also, called OPEN when used at the top of a show, and CLOSE when used at the bottom of a show.
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