Technology / Television (TV) / Cumulative Audience (Cume): It is the total non-duplicated audience for one or a series of telecasts, programs, messages, or time-periods. It is expressed as a percentage of a given universe. A household or person is counted once no matter how many times the telecast has been viewed. This also is known as reach, net unduplicated audience, or net reach.
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Entertainment / Literature / Implied Audience: The 'you' a writer or poet refers to or implies when creating a dramatic monologue. This implied audience might be (but is not necessarily) the reader of the poem, or it might be the vague outline or MORE
Entertainment / Literature / Internal Audience: An imaginary listener(s) or audience to whom a character speaks in a poem or story. For example, the duke speaking in Browning's 'My Last Duchess' appears to be addressing the reader as if the reader MORE
Technology / Television (TV) / Fragmentation (Audience): The increasing number of audience subdivisions which, together, constitute total TV usage. Television audiences are said to be fragmented, for example, across a broad spectrum of video sources: multip MORE