Entertainment / Literature / Pejoration: A semantic change in which a word gains increasingly negative connotation. For instance, the word lewd originally referred to laymen as opposed to priests. It underwent pejoration to mean 'ignorant,' then 'base' and finally 'obscene,' which is the only surviving meaning in Modern English usage. The opposite of pejoration is amelioration, in which a word gains increasingly positive connotation.
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Entertainment / Liquor / Taboo: Taboo is a light, refreshing drink bursting with flavour, made from an intriguing blend of white wine, exotic fruit juices and vodka. MORE
Entertainment / Literature / Amelioration: A semantic change in which a word gains increasingly favorable connotation. For instance, the Middle English word knight used to mean 'servant' (as German Knecht still does). The word grew through ame MORE