Technology / Email / Email Vendor: Another name for an email broadcast service provider, a company that sends bulk (volume) email on behalf of their clients. Also email service provider (ESP).
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Business / Internet Marketing / Html Email: Email that is formatted using Hypertext Markup Language, as opposed to plain text email. MORE
Technology / Email / Read Email: Not measurable. Only opens and clicks are measurable in any way. You can never know if a recipient simply read your message. MORE
Business / Internet Marketing / Opt-In Email: Email that is explicitly requested by the recipient. MORE
Technology / Email / Event Triggered Email: Pre-programmed messages sent automatically based on an event such as a date or anniversary. MORE
Technology / Email / Commercial Email: Email whose purpose, as a whole or in part, is to sell or advertise a product or service or if its purpose is to persuade users to perform an act, such as to purchase a product or click to a Web site MORE