Business / Search Engine Optimization (SEO) / Personalization: Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal level.
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Science / Psychiatry / Depersonalization: An alteration in the perception or experience of the self so that one feels detached from, and as if one is an outside observer of, ones mental processes or body (e.g., feeling like one is in a dream) MORE
Science / Psychiatry / Alienation: The estrangement felt in a setting one views as foreign, unpredictable, or unacceptable. For example, in depersonalization phenomena, feelings of unreality or strangeness produce a sense of alienatio MORE