Business / Search Engine Optimization (SEO) / Link Text: The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three, link text, referring site, and the landing page will be related to eachother giving a higher link reputation.
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Link Adjective Synonyms: tie, bond, coupling, connector, vinculum, element, constituent, component
Link Noun Synonyms: connection, tie-up, tie-in, relation, relationship, association, affiliation, interdependence
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Text Adjective Synonyms: extract, abstract, section, quotation, part, paragraph, passage, verse, line
Text Noun Synonyms: wording, words, content, (subject-)matter, printed matter, (main) body (text), contents
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Entertainment / Literature / Paratext: In G???©rard Genette's work, Paratext: Thresholds of Interpretation, Genette introduces the idea of 'paratext,' i.e., anything external to the text itself that influences the way we read a text. Thes MORE
Technology / Email / Plain Text: Text in an email message that includes no formatting code. MORE
Business / Internet Marketing / Outbound Link: A link to a site outside of your site. MORE
Business / Search Engine Optimization (SEO) / Organic Link: Links that are those published only because the webmaster considers them to add value for users. MORE
Technology / Television (TV) / Media Text: Any item in the mass media (e.g., a TV commercial or program, film, magazine, interview, public appearance, etc.). MORE
Business / Search Engine Optimization (SEO) / Non Reciprocal Link: if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones b MORE