Business / Search Engine Optimization (SEO) / Cloaking: Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it may be considered reasonable or it may get a site banned from a search engine. Cloaking has many legitimate uses which are within search guidelines. For example, changing user experience based on location is common on many popular websites.
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