Business / Search Engine Optimization (SEO) / Bait and Switch: Marketing technique where you make something look overtly pure or as though it has another purpose to get people to believe in it or vote for it (by linking at it or sharing it with friends), then switch the intent or purpose of the website after you gain authority. It is generally easier to get links to informational websites than commercial sites. Some new sites might gain authority much quicker if they tried looking noncommercial and gaining influence before trying to monetize their market position.
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Switch Noun Synonyms: change, alteration, exchange, shift, change-over, reversal, deflection, trade, swap or swop
Switch Adjective Synonyms: twitch, lash, whip, birch, beat, strike, thrash, scourge, flog
Switch Verb Synonyms: twitch, lash, rod, whip, birch (rod), scourge
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Business / Accounting / Profit And Loss Account: An account made up of revenue and expense accounts which shows the current profit or loss of a business (ie. whether a business has earned more than it has spent in the current year). Often referred t MORE
Science / Genetics / Proband: Individual in a family who brought the family to medical attention. MORE
Business / Real Estate / Profit And Loss Statement: A detailed statement of income and expenses of a business that reveals the operating position of the business over a period of time. Commonly referred to a P&L. MORE