Business / Search Engine Optimization (SEO) / Anchor Text: The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text. Search engines assume that your page is authoritative for the words that people include in links pointing at your site. When links occur naturally they typically have a wide array of anchor text combinations. Too much similar anchor text may be a considered a sign of manipulation, and thus discounted or filtered. Make sure when you are building links that you control that you try to mix up your anchor text. Outside of your core brand terms if you are targeting Google you probably do not want any more than 10% to 20% of your anchor text to be the same. You can use Backlink Analyzer to compare the anchor text profile of other top ranked competing sites.
Search Google for Anchor Text:
Anchor Verb Synonyms: attach, affix, secure, moor, fix, fasten, pin, rivet, glue
Anchor Noun Synonyms: mooring
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Text Noun Synonyms: wording, words, content, (subject-)matter, printed matter, (main) body (text), contents
Text Adjective Synonyms: extract, abstract, section, quotation, part, paragraph, passage, verse, line
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Business / Search Engine Optimization (SEO) / Link Text: The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three, link text, referring sit MORE